Performance Audio is an authorized sE Electronics Dealer. We work closely with sE, and can provide you with sales and support of their full-range of products. Feel free to contact us with any questions you may have.

sE is a family-owned business, and they take pride in every product that leaves their factory. In just over 20 years of designing and building microphones, sE has established themselves as makers of precision tools for artists, by artists. The sE Team operates on a no-compromises philosophy, maximizing performance at every price point. The reputation they've built only reinforces their commitment to leading the industry in innovation.

sE founder, Siwei Zou, studied Composition at the Shanghai Conservatory of Music, becoming a successful conductor and composer. He is also an accomplished bassoon player! Visiting California on a scholarship, Siwei then found an opportunity to merge his musical knowledge with his love for design. He began building condenser microphones under his own brand name, "sE" which is a homage to the art of sound engineering. It wasn't long before sE Electronics opened its very own production facility in the vibrant cosmopolitan city of Shanghai. Unlike many other companies in the region, sE runs its own design, engineering, and production teams. Every step of creation is carried out under the watchful eye of their team, in close cooperation with their valued artists.

The steadily growing family of sE Artists is their most cherished asset. Their input on yet-to-exist products, as well as ongoing improvements to their current line, keeps us on the cutting edge. sE's well-respected network of dealers and distributors, such as Performance Audio, around the globe put the products in your hands, and provide first-class customer support. Last but not least, sE wouldn't be where they are today without their team of talented, passionate employees.

In 2008, Siwei handed over the day-to-day operations to his daughter Ling. While hyperactive Siwei keeps busy traveling for projects and guest-lecturing music students, Ling continues to lead the charge today. She is overseeing the vast network that makes sE's worldwide reach possible.