In the early 1960s at Tokyo's Bridgestone Museum of Art, curator Hideo Matsushita hosted LP listening concerts, where people would experience vinyl records played on high-quality audio equipment. Matsushita was moved by the positive reactions guests had to the music, but was frustrated that the expense of high-fidelity listening prevented many people from experiencing it.

In 1962, Matsushita founded Audio-Technica with the vision of producing high-quality audio for everyone. And following this vision, he soon created the first truly affordable phono cartridge, the AT-1, in the company's small flat in Shinjuku, Tokyo.
Hideo Matsushita with Gramophone

Building on our passion for listening we have grown to design critically acclaimed headphones, turntables and microphones, remaining a family business and retaining the belief that high-quality audio should be accessible to all.